Just ask AI? Understanding the benefits and risks of using AI for Market Research

On April 25, TIPi Group hosted its event ‘Shaping the Future: How can Digital Marketing use AI?’ to explore how digital marketing can utilise AI with a deeper look at Chat GPT, Bard, and other AI tools. Alongside a panel discussion on AI-generated content, TIPi Group discussed how these emerging AI tools are shaping the future.

Insights Director, Jamie Ross-Skinner, presents: ‘Just ask AI? Understanding the benefits & risks of using AI for Market Research’.

Watch the recording of Jamie’s presentation below.

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