Each month we sit down with one of our ROASTies to find out what makes them tick, what they love about their job and the aspects of our company culture that they just can’t get enough of. In the hot seat today – Hamid, PPC Account Executive
Why PPC?
I came across PPC as a budding Academist here at TIPi Group. As a young fresh faced individual (I was still sporting a beard actually) looking for a role in digital marketing, I discovered the TIPi Academy online and after spending two weeks learning about digital, I found PPC as my calling.
What are some of the most satisfying aspects of working in PPC ?
We strive in our role to utilise budgets with the utmost efficiency, and are always looking for new and dynamic ways we can do this. As I have grown with experience and know-how, the implementation of a new test or ad format which delivers a positive surge in performance is very satisfying.
The team have also embarked on a morning crossword before work which I am more than an advocate for. Why engage your muscles at the gym, when you can engage your brain.
Some might say you are somewhat of a coffee connoisseur; tell me about your journey with coffee, and how you have perfected your order?
Not sure where you have heard that from, more of a wine/garage connoisseur. My relationship with caffeinated drinks has been tumultuous. I used to drink 3 cappuccinos a day before falling out of love with coffee and transitioning to green tea. Recently I have been drinking the odd espresso in the morning, and if I really want to treat myself I have a flat white with caramel. Cheeky!
As a ‘footie lad’, why is 5-a-side/11-a-side so important to you?
This roast is hot! Unbridled passion, camaraderie, the shandy after the game. The list goes on and on. I still believe I am Andreas Pirlo, who once said “football is played with your mind, your legs are the tools”. My tools aren’t very handy.
(Not football but you get me)
You live in a place known as Little Korea, or New Malden – for someone who’s never heard of it, where should they start?
I will give you a full day’s schedule actually. Start the day at the Dinosaur Mini Golf, slightly overpriced but that will be made up for with the day’s activities ahead. Afterwards, head to Imone for some Korean delicacies, and if you want advice on the menu just shout. End the day belting out your favourite tune with some karaoke at Sing Sing. You may need to wait a few more weeks to do all that though…
Thank you for reading the latest Friday ROASTing, check out last month’s ROASTing with Daphne or have a read of our Sunday Times’ Best 100 announcement…
