Women In Tech SEO was started in May 2019 by Areej AbuAli to be “a support network… for women in the Technical SEO field to discuss, share, and learn from each other.” You can learn more about Areej’s brilliant work on the WITS website or Twitter.
Having been happy attendees since summer (read our write ups for October, September, and August), we were pleased to return the favour by hosting the last instalment of Women in Tech SEO this year at the TIPi Group offices. Cue the hot chocolate and mulled wine!
It was great to see both familiar and new faces arriving at the door, with ample time for refreshments and catch ups before the first of the speakers began. This month, we were fortunate enough to receive wisdom from the fantastic Faye Watt, Alina Ghost, and our very own Paige Hobart. Without further ado, the talks…
First up was Paige. Paige is the crowning queen of the ROAST website, claiming authorship of our most visited content – her ever in-demand SERP Features Glossary! For anyone who may have missed her at Brighton SEO, here was a chance to go on a deep dive into SERP structure.
There are 39 different SERP features in the UK right now (see full glossary here).
Why should you care?
Faye is SEO Manager at Seeker Digital and organiser of Bristol SEO meetup. She travelled up to London to talk to us about Site Performance. It was a great talk and we’ve compiled some favourite tidbits below. For more discussion around Faye’s presentation, take a look at her Twitter.
Site performance is incredibly important to users. How often have you angrily exited a webpage that is refusing to paint?
Slow speed doesn’t just cost your users their sanity. Faye firstly points out the real cost to your users – to all those on low data plans, a heavy site is eating up their internet access budget.
Slow speed also has a dramatic cost for your bottom line – “a 1 second delay can cause a 7% reduction in conversions”. Furthermore, “79% of users who are unhappy with your performance say they’re less likely to buy again.” It’s worth bearing this in mind when pitching the value of SEO to businesses. So, how exactly can site performance be improved?
Alina has worked client-side for several large household names and currently heads up the SEO team at Amara. One constant throughout her career has been the learnings gained from her own website projects, giving her the skills to move into new roles and responsibilities. She runs not one but two blogs – SEO with Mrs Ghost and The Fairytale Pretty Picture, and comes to the meetup with the question:
We think Alina is the big sister or best friend every woman in tech needs. She is a passionate advocate for building your public brand and having your own website, to gain experience and develop confidence. For Alina, starting a blog or other passion project opens up an invaluable space in which to experiment and make mistakes. You can deal with problems in a safe environment while strengthening your voice and direction.
The hiccups in your own project are an opportunity to deepen your understanding of vital topics, from choosing a hosting platform to site security. It’s a chance to develop your own contingency plans and improvement strategies so that by the time an issue arises for a client, you’re adept at handling it.
Confidence doesn’t just translate to pulling off tricky SEO manoeuvres. It’s often the make-or-break factor at the stages before: trusting the legitimacy of your solution to a challenge, then persuading others to, as well. Alina showed us that developing your confidence can be the next project your career needs.
And that’s all for 2019!
Huge thanks as always to Areej for organising Women in Tech SEO. It really is an inspiring event where we both learn a huge amount and feel very at home. See you in January!
You can register for the next Women in Tech SEO here; it’ll be in London on January 9th 2020.
Read about previous Women in Tech SEO meetups